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May 22, 2012
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Kmart Counts On Consumer Rebound
Marketwatch
Kmart Counts On Consumer Rebound
Mark Snyder, Kmart's chief marketing officer, tells MarketWatch's Andria Cheng the chain is focusing on reconnecting with core customers. Kmart has reported two consecutive quarters of positive U.S. same-store sales after 14 quarters of declines.
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